Fashion psychology & body Image

With the launch of Rihanna's latest Savage X Fenty show, scantily-clad women of all shapes and sizes will ascend to the stage today. Though the production nods to ideas commercialized by its Victoria's Secret predecessor, the theatricalities highlight some of the progress society has made in the past decade or so around the "ideal" woman's body. It seems few other product spheres (and their corresponding marketing departments) possess the same hold on society that the underwear arena does.